Crosstree

Sector: Aviation Finance
Location: Europe & Asia
Expertise: Strategy, Naming, Brand

NADEC, the National Agricultural Development Company, is one of Saudi Arabia’s largest agribusinesse’

TrueNoord is a specialist regional aircraft lessor with offices in Amsterdam, London, Dublin and Singapore. The business partners with airlines globally to optimise fleet strategies and support expansion into secondary and remote markets.

Challenge

Originally operating as GA-Finance, the business had ambitious growth plans and needed a stronger platform for international expansion.

The existing name and identity no longer reflected the scale of the organisation or its long-term vision.

Our approach

Creating a brand identity that appeals to both young and mature audiences.

Ensuring the website performs well across all devices.

Result

Develop a visually unique and recognizable brand presence.

Create an engaging and intuitive user experience.

Enhance the brand’s storytelling through compelling visuals and motion design.

Final Outcome

The final product was a visually captivating and functionally efficient design that not only met but exceeded client expectations. The revamped brand identity received positive feedback from users and increased engagement rates by 67%.